Is statistical significance built in?

Yeah.

Claude came up with the model context protocol and deployed it first.

Gemini has only recently deployed it and we're standing on the shoulders of giants with some of this stuff.

It's very well defined.

It's a data access methodology that allows you to reach out to from within your Claude or ChatGPT or Gemini instance.

You can reach out to an external data source and you can pull in information and then incorporate that in.

A year from now, what do you expect to be different? Not just how brands access data, but what do you think will be a measurable signal, a change in behavior or workflow that will tell you that things are grabbing gear and going?