Please tell us about this bottle.

Yeah, so completely different.

If the Jura is really diving into sense of place and going after single malt and sherry and putting these styles of whiskey together...

Discovery is going to lean into older whiskey, into double barrels, into depth, into wood sugar.

I started with the Cascadia.

I was experimenting with Gariana oak.

Yeah.

All right.

We're four years in the future-

future-If you are in a palletized warehouse where there's no airflow and they're stacked in, and there's no swings in temperature, that four year is gonna be like a classic three or even two year.

If you're on the first floor, call it a three year.

If you're on the top floor, you could be adding five, six years of development.

Then put it in a window, you can go rapid.

So that 10 year number on the label is essentially meaningless depending on where it was aged, and more importantly, the quality of the distillate.

With Discovery Series, we're getting all the boxes, all the quality.

[claps]