[laughs]

That's been the whole history of employee listening, until now.

Um, so essentially what has happened, I think, you know, sort of enabled by new AI technologies, which, you know, I guess new, right? Is essentially the notion that when employees are listening in this day and age, when gaining attention share is so difficult, is that when empl- employees are being vulnerable and they're being intimate about sharing their responses, you know, you're reaching out and they're sharing, that we can start to digest this information, sort of elevate it, and figure out how to distribute it and act on it in the organization in a dy- dynamic and useful way.

And that requires three things that are super important.

One is the technology.

So we can certainly leverage all the new technologies.

But it also requires process, and it requires people, meaning resourcing.

Mm-hmm.