You know what I mean? Like balancing the idea that it's, this is sort of talking about the less polished content aspect of it Is it really less polished or does it only seem less polished? I can think

of a lot of examples because there's the example of some, a lot of people do the videos, they're in their car and they're holding something funny.

And some of those are great because they're clearly scripted in the way that they know this is going to be a tight video, a minute and a half.

And I'm going to tell a story, but they've got it.

Maybe they've practiced it, maybe they've done the video nine times.

And it's not obvious, obvious, but it's so tight, you know they're doing that.

And then I see examples like, this happened a year or two back, but I think there's now author Melanie Sanders, Melanie with an I, I believe, who did a ton of online content, but then she got in her car one day, I think it was a year ago, May, and I think she was just, it was very off the cuff, because she's like, oh, I'm creating the We Do Not Care Club.

Can you talk a little bit about what platforms you are seeing are most successful for authors for this kind of content sharing? Yeah.

So maybe we can start out with, are you seeing this too among the authors that you're working with?

Yeah, I mean, I feel like when, to me, the big inflection point was when Twitter broke.

People realized there wasn't one center of where conversation tends to happen in the niches, and people went different places.

And that felt very scary to realize, well, some people are going to Blue Sky and some to Mastodon and some to Instagram and some to Threads, and these places were new, too, because they're like, we want to take advantage of this opportunity.

And then you might go to Blue Sky and realize, okay, I'm kind of getting a feel for this.

Then after a few months, it changed again because some people were excited and then they left where they hoped it would be the obvious new Twitter.

And it wasn't.

So do certain answers to those questions suggest certain platforms?