Whilst Bhavini and Joel worry that people wouldn't be able to say or spell their names and Graham didn't like his name, Dan Bailey, AKA Rubber Penguin, realized that, well, just too many people had his name.

Because my name is so common, like here in the States there's a famous American footballer called Dan Bailey.

Over here in the UK, there's so many designers, uh, there's web designers, graphic designers, there's DJs, there's builders, there's everyone.

There's so many Dan Baileys, I couldn't really stand out.

It spoke of the character work that he wanted to do and became a specialist in.

Yeah, absolutely, yeah.

And I think it's probably given me a, a kind of a bigger client base because of that because people see it and, and are attracted to it and probably investigate what I do because of it.

You know, it's not just Dan Bailey, 'cause you can skim through past someone who's just, you know, Dan Bailey with a picture of myself, whereas this is disruptive.