The evolution of steelbooks for the past, like, I know I have some DVD ones as well, from DVD, all the way to now, how have you seen kind of the business model kind of change with them?

i think we were uh i think that's a bit of luck there i think we were in the right place and we had fought hard to have this to book as a format it was it was humbling early days i think uh we were laughed out of certain offices because they why would we spend an extra two dollars uh on this um i i think the other side of it is the community i think the fans have really carried us forward uh both the consumers but also the the studio uh you know industry at large It is not an easy endeavor, and it's also an expensive one, not only to produce a steelbook, but to prepare the artwork, to get all the approvals.

So it takes a village, so to speak.

So I think the community, both the consumers as well as our industry partners, have been extremely supportive throughout, but also because the numbers have been sticking.

It is a proven, tried and tested industry.

business model to invest in this artwork.

And I think the cleanliness of it and the consistency of it, behind you, Jake, the spine, a lot of people speak about the spine, that that is a prime piece of real estate that you really can put up and you enjoy looking at it.

I know that back in the heyday of physical media, I'm assuming that you guys could... make tens of thousands of these and you know that they would be gone nowadays in 2026 as we're recording this has that print run i i know it's shrunk but like how how low are we talking on what a print run can be for a steelbook

How have you seen kind of the business model kind of change with them?

I think we were, I think that's a bit of luck there.

I think we were in the right place and we had fought hard to have the Stillberg as a format.

It was humbling early days.

I think we were laughed out of certain offices because why would we spend an extra $2 on this? I think the other side of it is the community.

I think the fans have really carried us forward, both the consumers, but also the studio industry at large.

It is not an easy endeavor, and it's also an expensive one, not only to produce a steelbook, but to prepare the artwork, to get all the approvals.

I know that back in the heyday of physical media, I'm assuming that you guys could... make tens of thousands of these and you know that they would be gone nowadays in 2026 as we're recording this has that print run i i know it's shrunk but like how how low are we talking on what a print run can be for a steelbook