Out of curiosity, because everybody's got an origin story, and we'll get into your day-to-day business, but what made you go? Was there an aha moment? Was there something that made you decide this is something I want to get into? Did you see something? Did you see some material? Did you see an opportunity? How does this start? What's your

background? How in the world? Well, I don't know, Brett, how old you are, but in the Late 70s, early 80s, there was Reese's.

The peanut butter cup had a commercial when the chocolate meets the peanut butter.

And so I like to say, well, part of my life was the chocolate.

Part of my life was the peanut butter.

The chocolate was late 90s, early 2000s.

I and a partner owned a garbage company in the ski resorts, Dale Breckenridge here in Colorado.

You're getting probably... pitched a lot of different um and and and what is that so it's probably twofold question what what's that decision like is it just a gut feel or like or is there kind of certain items you're always kind of looking for and then what's what determines the like whether you're willing to pay for it or just receive it and kind of walk me through that process Um,