I, I don't know.

Yeah.

Um, all right, so I am opinionated.

I'm entitled to be opinionated.

It doesn't make my opinions right, um, but I have my opinions, and I have my experience.

There are business reasons for the coffees that I'm choosing, there are values reasons for the coffees I'm choosing, and there are, there are preference reasons.

Let's, uh, I'm just trying to f- find the right order to pick these apart.

Mm-hmm.

Okay.

Let's start with why Birmingham.

So for years, I worked with these two fairly big companies, one of which was situated in a small town directly between Birmingham and Manchester.

And we had some good wholesale clients between Birmingham, across Birmingham and across Manchester.

Population of London is, you know, depending on how you class it, is like 6 million, 10 million, maybe greater London, whatever.

Population of Manchester, roughly like 300 to 500,000, right? London...

Right now, I can't walk anywhere without bumping into a place where I can get pretty damn good coffee.

It doesn't really say what is, what is Ithaca?