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Dakota Sheets
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Jun 22, 2026
271. How to Fund Growth Without Losing Control of Your CPG Brand
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17:15

Jordan BucknerHOST
So for you as the business, though, like what were you kind of looking at? Was there a specific moment when you realized that kind of growth itself was becoming a financial challenge to manage? How did you think about getting the kind of capital to start fulfilling those Walmart orders?

Dakota SheetsGUEST
Well, I've always been a bootstrapped entrepreneur and putting everything I have into the business got me through the first, I would say, oh my goodness moment.

Dakota SheetsGUEST
And, you know, being able to grow into those initial 1200 stores in 2024, there's challenges there.

Dakota SheetsGUEST
Now, I would say February of this year, and I'm still in it right now, we've gone through hyperscaling and into an additional 3000 stores or 2500 stores.

Dakota SheetsGUEST
But that was the moment, I would say, in February of this year, understanding I needed to bring on a bigger partner.
12 MINS LATER

Jordan BucknerHOST
And then Dakota, you know, I'd love to know from your experience kind of where you are now, what advice would you give the founders about kind of preparing for that growth? And especially from the financial side, based on the experience of, you know, bootstrapping, maybe potential equity raising, financing, what have you kind of learned and kind of what were you tell founders?