And what did it look like at the beginning of your business? Like, how did you land on kind of niching into launch support as your expertise?

So actually, prior to this, I never really had an actual plan.

So there have been a few attempts, but it was never very consistent.

And I think a huge part of it was the lack of accountability, like most solo business owners experience.

Uh, I had no actual process or methods to measure my goals, and the result of that is I'm not...

I wasn't really able to track my growth.

So it kind of looked like random bursts of ideas in the beginning.

Mm-hmm.