Mm.

And by expanding the size of the pie, you can share elements of this expanded pie to all of your audiences.

And if you understand really all of your audiences are critical in your market, uh, then you know you can't really take a cut from any of them in a way that negatively impact the other ones.

For example, like let's pick the merchant, and this is a different approach from some other companies.

Like I'll pick, you know, uh, Amazon, for example.

Amazon has been, you know, historically very much obsessed on the consumer.

Uh, that has been like the focus and, you know, obviously like a lot of nuance there, and over time, uh, uh, a lot of these things have changed, but they have squeezed the vendors often in the favor of the customer.

Right.