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Cyndee Haydon

Sep 9, 2026

26:54
So let's kind of end with that.
26:58
Yeah, so I think the first thing that I recommend is sort of an identity audit.
27:07
And I actually built a tool.
27:08
She's Ida, the identity auditor.
27:11
But the thing is that many of us, if you've been around for any length of time, you've probably been with different brokerages.
27:17
You've probably had, you know, maybe you were married, not married, maybe someplace you put your maiden name someplace you didn't like my maiden name used to be in LinkedIn, you know? And so the, the interesting thing with AI is it really wants consistency of facts and it, and it, and it also so that's the first level.
27:38
So it was consistency and surprisingly it, Even myself, and I've been doing it now for nine months, every time I run the audit, there's something that it's like, hey, this over here.
31:13
Yeah.

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