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Curt Garner

Curt Garner

President of Chipotle Mexican Grill

Jun 15, 2026

24:02
Please.
24:02
Please.There was a platform or a program, um, I like naming things, we called it DOPE, uh, which was Digital Ordering Platform Evolution, that we put into place before COVID.
24:16
And again, that was just by luck, where we were at 20% of the business.
24:22
We thought digital could grow to maybe 30%, could be, you know, close to a third of the orders that we get.
24:30
Um, and we wanted to test for scale and for security.
24:34
And so the language that we use in the company is, we now need to operate at web scale, and I used Amazon and some other big commerce engines as an example of, you expect it to work, um, you expect there not to be outages.
24:48
The complexity that we have versus Amazon, you know, they've got a huge assortment of goods and logistic centers, um, and do such a great job of making millions of things accessible to people.

7 MINS LATER

31:51
Mm.

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