I want to ask you about the beginnings of Cris Diaz & Co, how it came about, why it came about, etc.

Well, in the end I did elite sports, as you said before, I trained seven hours a day in one of the most difficult sports, which is swimming, and more demanding.

And I think that generated in me a character, a methodology, a criterion, a way to set goals, to be resilient, to know that you win one and lose a thousand, which in the end is the structure that gives me today how I act in my company and how we have grown.

At the beginning, it emerged in a very organic, very natural way.

I didn't have a perspective to create a business, I didn't have a perspective to generate a brand image on which to work on a concept.

I was simply throwing papers around different homes to see if someone would call me.

But I put a lot of passion into it and I had the focus very well, I think.

Be