How do you think about them in your world?

Well, they're, they're, they're big terms, aren't they? You know, I deal with a lot of folks in the C-suite who will come to us a- and there's three different scenarios that I hear all the time, especially as it re- relates to the C word, and that's credit.

Um, some of them come forward and they say, "Look," and you already expressed this, "we wanna stay below the radar." And we have to very gently push back and say, "Wait a minute You, you just, you just announced public earnings of a billion dollars.

You're, you're not up, you're not below the...

You might think you are, but you're, you're certainly not to the FTC, right? [laughs] Or, or name your regulatory, DOJ.

You're not...

Or, or stockholders.

How do you think about getting out in front of that, addressing it, especially with principals and family members that maybe have very little connectivity to the social media sphere?