So maybe give us another example.

Sure, so a few years ago, we consulted with an organization that was going through significant financial pressures and they had to make some staffing decisions and they needed to decide, how are we gonna go through this in a good way? And so what we actually did was our advice to them was tell your people right now the situation you're in, because if they don't know, they're gonna figure it out really, really quickly.

And as a quick aside, there's no such thing as an organization or as a leader that doesn't lead from a place of values.

All that changes is sometimes those values are highly contextual.

So for instance, oh, these values don't work today, so I got another set over here.

Or sometimes those values just are implied but not explored or stated.

Because at the end of the day, when you make a decision based on priorities, you are making a decision based on what you think is most important.

For those people who is really fearful, and rightfully so, because there's a bad side to it, how can you, I guess, share some sustainable practices in terms of this to manage that change? Because it's a big change.