Is it going to be 12 and a half? I mean, I don't have an exact crystal ball, but that's what we're looking at.

Interesting.

So the funny thing is you're looking at it from a roll-up perspective and the PE and the corporate.

I look at it from a patient convenience perspective.

Patients are demanding, or at least they're educated.

They want same-day dentistry.

They want a specialist on-site.

Yeah, it's sort of the same.

Well, first of all, how did you guys get together?

Pete slid into my DMs, actually.

I'll tell you the story.

He loves that story.

So Pete reached out to me in 2016.

It was my birthday, funny enough.

So this is how the bromance goes.

Um, when you went through this and you're, you're going down, Dr. Craig, Dr. Craig, how did you know that it was a call for help? Like, what did you see? No, I didn't I didn't he didn't I'm good at masking things

Yeah, I'll give you a little bit

more.

So look, so the backstory was Pete was a real entrepreneur and what he was doing in Atlanta was really revolutionary at the time.

And I was watching him as well.

So when he reached out to me, I was already a fan of his and what he was doing.

It was rare at that time.

You got to remember when we started, people didn't, really advertised it was taboo we got a lot of flack in our industries or in our communities rather for for advertising we started doing videography early i was on tv and all these old-timer dentists at the time were like what are you guys doing this is ridiculous and they were pissed off so we needed um we needed help and also dentistry is a lonely place um you know we lead in all the wrong categories depression divorce suicide burnout etc not to disarm or worry your audience, but we needed a friend.

One