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Craig Oliver

Craig Oliver

Former Downing Street Director of Communications

Sep 22, 2026

5:52
Was that something you would want or are you pretty happy with the settled life?
5:56
If someone came and gave me as much money as he's getting paid to do it, I'd definitely do it.
6:00
But I think like pro riding would be sick, but I've been on like, I mean, that was generous saying I was pro.
6:10
I was never pro.
6:11
We'll get into pet peeves.
6:12
We'll bring that up later in pet peeves.
6:14
But anyway.

34 MINS LATER

40:04
at
5:51
Okay.
5:51
So basically- Uh, I mean, I think it's really, really easy, particularly when you've won something, to whitewash a campaign and tell everybody it was all about this and it was all fantastic.
6:01
Anybody who goes back and looks at the detail of the campaign would not say that this was a vote on the sovereignty of the UK.
6:09
The real- that just wasn't clear and wasn't evident.
6:11
It was very obvious to both sides that arguments over sovereignty largely went over people's heads, and that they didn't really engage in this.
6:19
The reality is that a bunch of people who cared very, very deeply about British sovereignty were suddenly confronted by the fact that they weren't gonna win it on that, and they got a savior who came in called Dominic Cummings, who said, "I'll tell you what I'm gonna do.
6:32
I'm gonna have a brilliant insight into the psychology of the British people and say, 'Take back control.' It's amorphous.

9 MINS LATER

15:59
And Craig, that-
13:37
Marcus Agius's-
13:38
And apparently he was rewriting the speech minutes beforehand, and, uh, we watched the launch with our head in our hands.
13:45
It was like, um, it basically felt unprofessional, disorganized, that they hadn't really managed to get their act together.
13:54
Um, and so as a result of that, following that launch, there was a lot of discussion about did Number 10 run its own campaign essentially, which was we, we will have complete control of this, or do we go and merge with this campaign and try to work with them to bring discipline? I don't want to give the impression that they didn't know what they were doing.
14:13
There were some very, very good people on that campaign.
14:16
But I think being in government, we had a group of people who could come together and were able to help them direct that, and we had a number of people from a number of political parties come together and come in, and the Remain campaign was born out of that.
14:29
But there was a very, very difficult discussions in Number 10 about whether or not that should happen.
15:34
And I know that typical day question never works 'cause there's no day is exactly the same, but just paint a picture of, like, who, who was around, what was the atmosphere like, how buzzy it was.
Nigel FarageSOUNDBITE_SPEAKER
20:12
And UK is gonna be in the back of the queue.
20:16
He used the words in the press conference, and people said, "Well, that sounds like somebody's told you to say that because you used the word queue instead of line." My view is that actually Obama saying that had a real impact in terms of making people think twice.
20:31
I think that the leave campaign saying, "Look, an American president coming in and interfering in our pr- politics, um, is inappropriate and wrong," was massively overdone.
20:40
And this sort of sense that somehow he transgressed and had really offended the UK by doing this really was a bit of nonsense that I don't think had as much impact as the president of the United States saying, "Guys, you better look before you leap here."

22 MINS LATER

David CameronSOUNDBITE_SPEAKER
42:57
But the British people have made a very clear decision to take a different path, and as such, I think the country requires fresh leadership to take it in this direction.
43:07
direction.It was very emotional inside his private office at Number 10.
43:12
He walked back in.
43:13
He said to us, "Look, you've all been a great team.
15:12
Do you think that the BBC has got it more wrong than anyone, or do you think they're just in, in the middle of an absolutely intractable issue?
15:22
(laughs) I, I don't think the BBC's got it more wrong than anyone.
15:23
I think there's some great journalists, and I think that people like Jeremy Byrne and these, as you said, have done a brilliant job in trying to articulate that story.
15:30
When you think how pressurized that story is, by a country mile, the most sensitive issue that the BBC deals with.
15:36
And I think on a day-to-day basis, the Bi- BBC's done a brilliant job.
15:40
And if they hadn't, we'd have heard about it a lot more.
15:42
The problem for the BBC has been in more peripheral and fringe things, like Glastonbury, where why didn't somebody get, "Hang on a minute, these people are the support act for kneecap.
19:29
But sometimes-

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