How are they responding? Are they supportive or not, one might say? As

you would expect, Foodstuffs is not particularly thrilled about this.

It is essentially saying...

Hang on a minute here.

We are not one company.

We are two cooperatives made up of more than 500 individually owned stores.

And a bunch of those stores have been pushing out messages online in a sort of coordinated push.

What's your take on that? You know, will this strategy work? Well,