But from your perspective, what's the cyber equivalent of a team beating itself? You know, what's the unforced error that takes a manageable incident and turns it into something that just starts spiraling?

You can look back at incidents that received criticism for how they handled it or mistakes made during the process.

And they fall into a few categories.

There are some technical things.

In days past, you'd have somebody on the security team uploading malware to VirusTotal and doing it from an account connected to the company.

So it becomes known early on that the company had an incident and what malware was involved before the company has said anything.

communications more often are areas where there's some kind of unforced error.

What are the risks that you are actually seeing right now? And what does feel inflated still within the AI hype?