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Craig Fortune

Jun 17, 2026

3:01
So how did you come to coaching though? How did you find out about coaching and why did you want to even become a
3:07
coach? That's a really good question.
3:10
And I love having this conversation about the why, because for me, the why and purpose are hugely valuable in everything that we do, right? So Like you said, the congratulations for running a business for 12 years was possibly premature because we actually put our business into voluntary liquidation after 12 years.
3:28
So we went through COVID.
3:29
Our business was looking after 5 to 13-year-old children, so out-of-school programs, so before school and after school and school holidays.
3:36
COVID really hurt us.
3:38
as you can imagine work certainly here in new zealand work behaviors change a lot of that work from home and those kind of things so really killed us so march last year we put our business into liquidation so there's a failure there right it's a failure however you want to put it during your business journey i had the odd coach here and there we've got the um organizations here in new zealand provide free mentors free coaches for limited period of time and whatnot so i've always taken advantage of that so it always known about business coaches and and this is a very long one that answers your question but it this is important to provide context to that question so going through our business journey through that 12 years i also was severely burnt out and about six or seven years into that journey and as a result i was actually diagnosed with depression then moving forward then we had this period business wasn't great and we ended up going to liquidation.

11 MINS LATER

15:37
How do you go through that and work through that process?

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