Any advice for people facing internal resistance, and any kind of messages of how the automation has impacted your all's work since you were able to turn it on?

Absolutely.

So, uh, this community, uh, the people on this call, the people in the chat, are an incredible resource.

And so when it came to internal, um, eh, potential internal resistance, we really started with connecting with the community, seeing what they were doing, seeing their proof points and results.

We also relied on a lot of the great data that Double the Donation already provides about the state of matching gifts, how you can increase donor engagement with automated communication.

And so we took that, and we're really fortunate to have, uh, a wonderful marketing and tech and fundraising teams that understand the importance.

Being a peer-to-peer organization, matching gifts is incredibly important to those fundraisers looking to reach goals.

If we're moving beyond the automated email, how are you leveraging other channels to keep corporate matching top of mind for your supporters?