What do you feel the sales dashboard is missing from the feelings dashboard? Why is the feelings dashboard and the experience dashboard more important than this ticket sales dashboard and just the commercial side?

Yeah, you know, I think the ticket sales are the part that needs to make the next, let's say, breathable moment for the business.

I will call it that way.

Means that you need to sell tickets to, you know, to have the funds, to have the audience, to have the sponsors, to engage, to show the crowd to your partners.

But in the end, it comes to you build.

So you are doing this for the event attendees, yeah? Who they want to go and consume the product you have, the concert.

And us in the business, so for example, for me, almost 18, 19 years of industry, when I go to an event, I just go full-on professional.

What is the move that makes it that unicorn? And what do you have to avoid to get there?

What's really driving that growth and what, what are people buying tickets for?

Yeah, that's very interesting.

Um, w- we have a very, uh, different behavior compared with, uh, with the same period of time last year.

Uh, but we are very happy to see that the gaps are being filled by the local, uh, local, uh, let's say residents, um, which when...

Which doubled, uh, in the number of orders compared with last year.

So yes, we have a, a dip in the international, uh, tourists that are coming here to consume the entertainment, but the locals fill the gap.

Um, the, the growth is being driven by Arabic events.

Oh, nice.

Break that down for us.

Yeah, so, um, for example, uh, the sales, yeah? Uh, we, uh, uh, and the sessions of search, so people were trying to find out to do something out, yeah? And usually, um, the searches, uh, on the website on the things to do, uh, we, in May 15th, we landed 22% before the conflict.

So people were searching what to do outside, attractions, concerts.

And, um, uh, when it comes to cancellation and postponing, um, yes, maybe there were international acts that were difficult for them to, to bring the logistic in with the freight and with the transportation, because we are talking about hundreds of kilograms of, uh, of, of devices and the technical rider.

But let's not forget that we have a strong local, uh, pool of artists from comedy festivals to, uh, to, to the Arabic concerts which, whatever we've put out it was almost sold out.

Like Angham, uh, Ramy Sabry.

We had Ragheb Alama applying two nights, uh, sold out in Etihad Arena.

Where are ticket prices coming out?