What are you doing in the social fabric? What is going on with the social fabric right now?

Yeah, so things have been up and running now for, I think, maybe six months.

And it's been really fun to watch.

You know, AJ and I had this idea.

AJ's been kind of running with it and I've been helping him as best I can.

But essentially, it's the idea is that we know the best relationships you have in this whole world of advertising and marketing and media.

It comes from the people you've met.

So I really love that idea of how you kind of activate social fabric inside other conferences.