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Corey Melnikoff
Chiropractor, author, and CEO of Palmercare Group—a network of 24+ chiropractic clinics across the US. Known for scaling from a single struggling practice to a multi-million dollar organization.
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OCT 5
Jun 16, 2026
The $4 Sandwich: Going from Declined Credit Card Purchase to 24 Successful Clinics
25:09

Jeff DanielsonHOST
So um how are you communicating to those young doctors you know that you're putting into these clinics how are you communicating what you learned and that they need to not be entitled um how are you dealing with that because i mean that's a real thing um in this this day and age right this these generations
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25:30Corey MalnikofGUEST
yeah so you know we have an entire onboarding process now that's pretty pretty amazing actually um you know obviously 21 years in practice, 24 clinics, and just hundreds of docs that have been in our clinics.
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25:46Corey MalnikofGUEST
And so when we bring on one of these new docs, there's a 90-day onboarding process online.
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25:55Corey MalnikofGUEST
And so every single step of everything they have to do, there's scripts and videos and tests.
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26:02Corey MalnikofGUEST
And with those, obviously, well, not obviously, but with those, they also get usually another doctor in that practice also going through with them, but they also get a mentor that I assign them.
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26:13Corey MalnikofGUEST
Someone who's been with me for a long time that helps take them through that.
9 MINS LATER