Uh-huh

... or 25 years ago, 15 years ago.

And as we were progressing as a company, we were constantly putting out new projects, working on new things, and then life happened.

My father passed away unfortunately.

He had a stroke.

Well, he was in a coma for four weeks, and he didn't make it.

And so, again, I had to take over the company at this point, together with the team.

Yeah.

Right.

"I brought you my wife's dress in yellow," in whatever this is.

And we're the company that focuses on building them, number one, to make that happen.

Um, while of, you know, of course Mercedes sometimes has to focus on tens of thousands or hundreds of thousands of cars.

Um, what are we seeing here? It's a Brabus, it's a Brabus-ized G-Wagen, so it is a G 63 AMG.

That's how it starts its life, and then it's got the wide star kit, which is the fenders, the changed front, the rear.

And in this case, of course, it is a four-seater, um, cabriolet.

Mm-hmm.

You obviously chose the latter, but was there ever been a point in your life where you thought you were going to steer away? Absolutely.

So that was, first of all, I think it's completely natural to go through different phases when you grow up.

By now, I know what I want to do and I know why I want to do it.

And it's a wild, very adventurous ride at times because none of what we've been able to achieve in the last few years since I've become the CEO of this brand, I take none of this for granted.

Absolutely not an inch.

And I've made a lot of experiences that... have very clearly shown me how, how, how fast success and health and everything that you've got in life can vanish.

So it's been a, it's been a fantastic ride.

But what about like an internal challenge? Since your father passed and you became the owner, CEO of the business, what has been your hardest challenge in the company?