Is there any SEO benefit, do you think?

I don't know.

I mean, so I know for like health websites and medical journals, Google will give a lot more weight to those websites just due to the nature of there being more educational, factual, kind of non-marketing base.

Okay.

So I do know that that is a thing.

Now, I haven't found any evidence or direct to be like, oh, like SEO will increase because you put this, you know, your COA or lab testing or whatever online.

What I think it does is, you know, just helps differentiate between like noise.

So then, all right, you've got, well, at what point did you say, hey, let's go away from this and start doing the focus pouches, which is like an alternative to a nicotine pouch, but instead of nicotine, I suspect this thing's got caffeine in it.

Let me ask you, can a nicotine free vape actually be an effective quit smoking or quit vaping tool?

Yeah.

So this is, this is one that, you know, also you can't just go out and claim and say, Hey, well, you know, you can quit vaping, you can quit smoking all this stuff.

Uh, because you know, the FDA, at least in terms of the U S market, um, in order to be a smoke, uh, smoking cessation device, uh or a tool that you can use to quit smoking you must undergo rigorous very rigorous studies um costing millions and millions and millions of dollars to go and prove and submit to the fda and then nine times out of ten you're gonna get shot down uh maybe probably even lower chances than that if i want to be honest um so in terms of like an official standpoint no you cannot say that you know this is going to help you quit smoking now anecdotally speaking in what You know, I will just be parroting through people that have reached out to the company.

I've just told us through either direct emails or reviews.

Like I was reading literally a review, maybe 20 minutes or now 40, 30 or 40 minutes ago, a woman left reviews.

She's like, I've been smoking for 14 years, vape for 15.

What message, if any, do you have for them about nicotine-free vapes?