yeah it's that pace of change which makes things incredibly exciting and we need a new mindset for almost every new trend that hits us here and i think most network architects have traditionally spent their time thinking about fiber 5g wi-fi and satellites and one of the things that made you put set off my tech spidey sensors was you believe a broadcaster infrastructure has largely been overlooked in modern network design so Tell me more about that and why you think that is beginning to change.

Sure.

Sure.

I mean, look, you just said it, right? And I think everybody who's out there in the industry would say that.

They'd go, oh, tell me how you get data.

And you go, well, it's fiber or coax or this or that.

And I would be shocked if we asked 10 people how they think they might get internet over the next five years, if any of them would say the broadcast infrastructure.

I go, great.