Yeah

... that's kind of the consumptions that we are expecting, so like a TikTok reel or Instagram reel.

Um, so I think you need to bring learning and upskilling to the 21st century, and especially to the year 2024, almost 2026.

So kind of adapt this learning path.

So it's not the traditional classroom learning, you know? And it's like that's kind of probably perceived as not so super attractive.

Um, you need to give people an experience.

I think what really gets stuck when, when we run, you know, certain events, uh, is like if people feel that, um, that this is an experience, you know, where they cannot only learn, but actually they emotionally connect to this, they have way better takeaways, and the impact that you create is way bigger.

I see.