I don't know what we're going to look at here, but how often are they advertised together? How often are they advertised separately? How do people buy that? And then how does that inform the ad creative that you're building and the way you set up the accounts?

Yeah.

We really just wanted to have a mix.

And I think the reason we wanted to have a mix, and I actually think this is still generally kind of a slept on reality in the ad account is that It's not like people are seeing one ad and going to the site and then that's it, right? That's the journey.

Our frequency since we launched these ads is a four and a half on all of our egg pan and rice pot.

So on average, someone is seeing four to five ads when they're in this funnel.

And that's why we just wanted to have breadth.

We would have it as like a, you may also like section, make it really clear like, hey, this is gonna be another thing now where I think intuitively, at least in my mind, I think of these like variant selectors as like just selecting variations of the thing that I'm looking at and not navigating to like a net new product