What if you look back at sort of that version of the business so long ago now, what do you think was really at that point, what did you think was really going to make the brand stand out in that market?

I think looking back, I hadn't thought about it concretely at that time.

I thought if I had the right products that I want to wear, it will sell.

That was my naive belief.

But I think looking back, I had designs that no other brands had.

At that time, chunky jewelry, acrylic and chunky necklaces were in.

But I brought in demi-fine jewelry, which exists now, but it didn't really exist at that time.

How...