Listen to Moneyball from the Wharton Podcast Network.

So, um, let's start with the obvious question.

Canned wine, you know, [laughs] like- I know.

I know.

But I really believe that in five to 10 years, nobody will bat an eye at it, much like, uh, screw caps now.

If you think about when screw caps first came out in the wine category, people were totally flabbergasted by that concept, and now nobody even thinks twice about it.

But the way that this brand came about was that our co-founder, Marion, was busy, young working professional and traveling a ton, and it was a Tuesday night, and she wanted a great glass of wine, just the glass.

[laughs]