how does how does the international stuff work and like how does how does it different than you know american politics and how like can you you do things back and forth that has similar skill sets or?

Yes.

So, so yeah, there's, there's a lot that is similar and then there's a lot that's very different and it is different depending on the country you're in, right? Because the budgets, the parameters around what's legally permissible and spends and how the media can be legally used in campaigns is completely different depending on the country, right? Um, When you are in most Latin American countries, not all, but most, some are different, you don't have just a two-party structure, right? And it's a battle back and forth between these two parties.

You oftentimes have multiple parties.

And those parties sometimes are brand new, right? They can be created every cycle, and they're sometimes personality-based based on a particular politician or kind of person of note in the country.

What that means in the execution of the campaign as far as what we do and creative is really fun because in the races in the states, in a Republican versus Democratic kind of one-to-one race, nowadays you're fighting over this small – but growing, I would say, sliver of independent that doesn't really have a particular leaning.

And that's probably a good thing.

What, one other, just quickly, the, uh, the black pack, uh, spot that you guys sent over with the freedom song by, uh, Pharrell, um, talk me through like how you were able to use