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Colin McAtee

Founder of ProductiveRecruit, a college athletic recruiting platform, and former First Team All-Big Ten soccer player at the University of Michigan.

Sep 29, 2026

30:50
How should they interpret that engagement without reading too much into it? Are these important signals that potential recruits should follow up, or do coaches open up pretty much everything they get?
30:59
That's a good question.
31:00
I don't necessarily think they open everything they get because they get so many emails, but to jump into the, the question, I think it depends especially on the type of engagement.
31:08
We actually just launched an engagement score feature a few weeks ago that scores these different types of engagements differently.
31:14
For example, like, an open is one point, but a reply would be 15.
31:18
A click would be five, for example.
31:19
So the idea behind that is to weigh different types of engagement because obviously it would be intuitive that a reply, them actually replying, is the most important type when it comes to email.
35:16
[laughs]

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