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Colin Brix

Colin Brix

Vice President of Marketing and Communications at AMI (American Megatrends), a 25+ year tech industry veteran.

Aug 17, 2026

16:02
How do you ensure that the broader industry landscape, the entire value chain, understands the importance of this technology, and how does AMI help connect the dots there?
16:13
Yeah.
16:14
I think one is really how do we pull out the success stories, right? The things that we can say and speak to that when we're working in a collaborative environment, it leads to some sort of a solution downstream that shows value, right? And I think that's one of my opportunities here at AMI.
16:36
It's really like how are we collaborating with the partners, making sure that at the end stage we're showing value so that it spurs that innovation again, right? And we get other people to realize the value of being able to collaborate and work together.
16:51
I think a lot of times everybody is doing their own thing in a silo, and a lot of times even the manufacturers upstream don't see the end product, and they don't see how it's actually being deployed.
17:04
If we can bring those stories front and center and really start leading with that, leading with the problems and the challenges that we're solving downstream, I think we just have a much healthier ecosystem in the end.
17:32
How do you work with value chain players to really embrace open innovation and interoperability?
17:39
Yeah, that's a good question.

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