Wow.

And from that one meeting, they offered us a deal in 30 countries w- and we just went worldwide from...

And yeah, within, within one year we'd launched in Southeast Asia, Middle East, North America, 16 countries in Europe.

Yeah.

Like, we can't do this anymore.

And, you know, our board were like, "No, no, keep going." And, and our investors actually believed in us more than we believed in ourselves, ironically.

And we were like, "No, like, it's time.

Let's bring in the big guns." So, you know, we brought in all the big leaders and da, da, da, da, da.

But you still need to be able to impress... and fulfill these retailers if they're also

taking a chance on you.

So I had this moment where I was like, this is the best thing in the world.

Then, like...

Have you ever seen that, like, the graph of, like, when you have an idea and you're like, yay! And then you're like, oh, I can't do it.

And then you're like, oh, my God, this is going to be great.

And then you go, oh, my God, I really can't do it.

Or what is success? What was it like at the start? What was your idea at the start? And what

She is a

babe.

Again, back to I've never heard anyone say a negative thing.

Yeah, agreed, agreed.

And, oh, this is such a terrible story, but I met her at a random nightclub.

I got my laptop out and was showing her the brand.

So first of all, why was your laptop in the nightclub? Because we're working 24-7.

mastige.

What, what did failure teach you that success could not have?

Um, I think back to number one always being consumer first.

I think when you have an, a business and a, and a brand, you are so wrapped up in your own world, your, your own definition of what looks good and, you know, I think there's a, there's an ego play here a lot.

You know, I've got the best thing, I've got the best brand, I've got the best products, I've got this.

Ultimately, unless you listen to the consumer, you aren't gonna really help to serve them.

And I think a lot of the time when you're in that brand-building world, you can get very, very lost.

So I think failure kind of was that slap in the face to say, "You know what? Sometimes you're doing this for ego, or you're doing this because you think it's right.

Mm-hmm.