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Cody Sanchez

Coyote hunter and owner of Thermal Dispatch Optics, a thermal optics retailer based in Washington state.

Aug 7, 2026

13:37
Mm-hmm.
13:38
And now, let me say this straight, I asked for it.
13:40
I put myself out there.
13:41
That was a d- that was a me decision.
13:43
But, um, you know, if you have 15 million followers, about 1% of them are going to hate you.
13:47
And so I always just am like, "Ah, send them love." I've never gotten hate from somebody doing more than me, so I just keep reminding myself of that.
14:41
How did you get started in all of this?
14:43
Yeah.
39:48
Someone wants to start a business, what are the steps?
39:50
Well, step number one is you've gotta understand the economics of business.
39:53
We call this the 12 Ps.
39:55
They're things like understanding the profits, the pricing, the processes to run a business.
40:00
That never really gets taught in school.
40:02
You get taught how to work in big companies.
40:04
And so I think you've gotta learn the steps to do it, and then you've gotta do the hardest of things, which is take a risk.
40:53
What kinds of feedback have you been getting from all the people that have been following you?
35:57
So talk to us, what is fair game?
36:00
Well, first of all, everything's fair game.
36:02
So the first offer that they give you for a price is just that.
36:06
It's a way to negotiate.
36:07
And I don't think we realize, especially as women, gym memberships, medical bills, streaming services, mattress and furniture, big ticket items, all of those you can actually negotiate.
36:17
I know.
36:17
That's crazy.
39:03
This is the way I can.
8:21
Uh, Cody, now with you, um, with you being up in the, up in the high ground doing that timber stuff and then being, also having access to, to cattle farm, 'cause I know you mentioned you guys are into, uh, raising cattle and all that good stuff, um, do you have a, like, a favorite on, on, on either hunting the high timber stuff, or do you like the, the, the low ag field?
8:42
I get asked that all the time.
8:43
It's, they're two totally different things and so it's, it's hard, I mean, when someone asks me that because just kinda really depends what you're feeling.
8:51
Like, that timber stuff is, is totally different.
8:56
I mean, it's daytime first of all.
8:58
Um, and it's, I don't know, like if you, let's put it this way, like if you were to go out and call all day or all morning, whatever, um, and kill a coyote or two, like that would be super rewarding.
9:10
Um, you know, it, there's just a lot, there's a lot more that goes into it.

34 MINS LATER

Nick
NickHOST
42:57
I know you talked about your shotgun shells a little bit already, so you don't really have to touch, touch on those, but, um, for your, for your daytime, your nighttime stuff, and then why, why do you choose, you know, what the, the gear that you're using?

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