So, I mean, one of the chambers need to be doing between these campaigns to make sure that they are engaging investors, demonstrating their progress and improving the retention not just of members, but those big-time investors as well.

Yeah, engagement is critical, so incredibly critical.

And if you're a chamber, from a membership standpoint, you should be seeing, you know, your goal should be an 80-plus percent retention rate.

If you've got a special project campaign or an investment campaign, you should expect a 95-plus retention rate throughout that funding model or funding cycle, excuse me.

do that is finding ways to engage your funders in the work of the organization.

People that give you money, particularly chambers and EDOs, they want access and they want information.

And if you can provide access at all levels, for example, maybe your top funders, maybe they come together once or twice a year over dinner to talk about visioning for the community over the next 10 years and how do we leverage our collective muscle from a revenue and an organizational muscle to help get us there.

How's that going to reshape the way that chambers operate and fund their work?