Okay?

Sure.

It all started back in the 90s when myself and my brother started a business.

We were making high-end specialty products for mainly sporting dogs, working dogs.

But we were really heavy into the sporting dog industry, dog training, hunting dogs, that kind of stuff.

So that was driving it.

And as that went, well, I realized that as we were going to Ducks Unlimited trade shows and all these big, big consumer trade shows, you know, I realized that the most important thing people were trying to find are nameplates for collars, you know? So basically we brought all of our products with, but The whole day, we had a line to the booth every time for people wanting to get a nameplate engraved and riveted onto their dog collar.

yeah