Let's talk about AI and what's happening with AI as it relates to the healthcare industry, 'cause there must be so many positive opportunities to impact, like you said, everybody's life.

Absolutely.

Yeah, I am, I am incredibly excited.

I think there's obviously a lot of trepidation just in the world about AI and the impact it's going to have on our lives, how we interact with brands, how we interact, how we, what our careers are.

Um, but I think we should approach AI from a healthcare standpoint with enthusiasm.

It's obviously going to create very exciting and innovative medicines, but from a, a media standpoint, I'm incredibly excited about the impact it's going to have on our collective health.

Um, obviously pharma is typically slow to innovation.

So with the companies that you work with, and I can only imagine, you work with so many companies in the healthcare and pharmaceutical space, where do you see AI giving them a huge push forward into more positive results from a marketing and a branding perspective, from a customer trust and advocacy perspective, and then from an educational perspective on what the customer goes into the doctor and asks?