If you think in terms of business schools and how strategy is taught within universities, how do you think that can evolve in terms of teaching and the research? So there's the research and the rigor in theory, and then obviously being able to apply that outside in businesses.

Two thoughts.

And the first is the sort of ideal dreamy world of I would see strategy moving away from business schools and becoming a discipline by itself.

And before that sounds completely insane, economics is a discipline within proper university faculties, not within the business schools.

And the application of economics is then taught by the business schools.

My views, there will be different views, and I'm not making any claims that my views are the right ones.

My views is that business schools offer vocational training, right? They do not provide academic training in terms of how to research.

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