Why don't you start by giving us a little bit of history about the brand and tell us what attracted you to the opportunity back in 2017? Oh,

gosh.

Yeah.

No, I mean, look, Velvet Taco was started in 2011 by a couple of restaurant entrepreneurs, Randy DeWitt and Jack Gibbons.

These guys are great.

Yeah, no, they're great.

They're with Frontrunner.

What does your customer look like in terms of in terms of age, education, stuff like that?

But what are the different things you've learned about the brands and how you have to treat them differently? It's not a one size fits all, obviously.

Oh, yeah, it's not.

I've been very fortunate throughout my career to work with some great brands.

I mean, look, every stop that you make is a learning experience, even on brands that might not have been as glamorous or as exciting.

You know, I don't discredit anything that I've done.

I've always looked at it as a learning experience.

You know, I've been fortunate enough to work with some great brands and some great people as well.

Any thoughts on that? The importance of patience.