got...

It was not fair.

In what way? The entire ecosystem was not fair in a sense, like all the small players sustain the bigger one.

So the bigger one negotiate, they have a very, very strong power, right? Like, okay, if you don't want to do the job in these terms, then there are other 10 other agencies that will do the job in these terms.

And the terms were not friendly, right? long period of time for payment.

This is very, very difficult for small players because the small players cannot sustain the bigger ones.

It should be otherwise because if you have smaller players and a healthy ecosystem, you have better quality of work, of course, better impact, better results.

cut