I'm not super active on social media, but I see sometimes folks saying, hey, do we have to disclose that AI wrote this post or created this image or graphics and so on? So I'd love to just kind of jump in a little bit there.

In many ways, some of the norms are still being developed.

So this is kind of an emerging frontier capability and different organizations are running with different levels of risk tolerance and perhaps aggressiveness in the integration of these tools.

And even in the regulatory environment in terms of like intellectual property, the courts are still kind of hashing through some of these implications.

So there aren't easy answers.

One of the things I would say from an ethical perspective, is doing AI well often feels right when you're on the receiving end, and doing AI poorly kind of feels manipulative or transactional when you're on the receiving end.

And so I think it's really important to consider the human and customer perspective or the employee perspective when you're deploying these tools, because it's not a yes, no.

How do you see even small businesses using AI today and into the near future?