... and instead treat them as strategic pillars of customer confidence and long-term sustainability?

Precisely.

Um, you see, uh, w- when you speak about the digital economy and the fact that leaders are actually at the forefront of driving our digital economy, in Malawi it's a big conversation about how we, we, we want to leverage our digital economy.

We have a digital economy strategy that we are following.

But what I want to stress is that as a leader, um, technology should s- at first should stop being seen as a cost and more of an investment.

Because most people will...

And this is what most CIOs and IT managers, they struggle with.

Mm.