[chuckles]

A- and I th- I think, um, I think what happens when someone is, hasn't tried to use AI or, or, um, uh, h- have a feeling for what it is, is, um, they realize, they take at face value, "Oh yeah, the tooling is not good enough.

You know, we need to improve it." But it's like this, you know, tool's pretty good these days.

It, it's not always, um, if you don't have the best, that it, you can't do things.

So, I think that's sort of a reality check then.

And then I, I think on the flip side as well, changing the way you work and getting used to a new, a new tool, be that, "Hey, you're switching from Claude to ChatGPT to Copilot," like across any of these, it takes...

It's hard.

And that growth piece is far more compelling because as you, I think as you said earlier, it's a, it's a much bigger prize to go for.