What are the signals you look at that a creator or social video business is investable? And then maybe we can just dive into, you know, what, what size of check you typically, you're typically writing, and how do you figure out how much you're willing to pay? Claire, why don't you start with that one?

Oh my gosh.

Okay.

So we're looking to work with founders who understand that they need a sophisticated operator to get to the next level.

So, uh, we are looking to work with founders who are operating, you know, successful, profitable businesses, and I think there's a level of, uh, expansive thinking to what that, that profitability kind of floor looks like.

But, um, I think we could pitch it sort of around the seven-figure level would be ideal.

We are looking to work with the generators of IP that is high quality, but also evergreen.

We've, have only got a couple of minutes left, but can you give us a, a, a brief overview of what is that infrastructure and how, how that is being deployed to help kind of creator businesses Take off like-