Tell me about that

... uh, you know, people at Assos, but it also, you know, our, um, ambassadors, the people working at Assos for sure, but also ambassadors, pro teams, athletes.

We want them to be part of, of that, uh, brand story.

Uh, this is the way we see community.

We really get, you know, a, a strong relationship with our ambassadors, uh, and, and influencers joining the brand.

They are participating to the voice of, of the brand, and we see them as, as very strategic voices of, of the brand.

So, um, that's why when you say about, you know, communication, how do we manage it, we try to think the narratives in a different way, but we totally include it 360 with the communication environment.

Yeah.