Right? So what is the backstory? What is your lead up to having this starring role that you're doing so well at right now and have masterfully filled a void that we so desperately needed in the industry?

Thanks, Jess.

It's really nice to be able to share my story and what it means for the Pilates community at large and how we want to help support the industry.

My story starts, I suppose, I was a very young child as a dancer.

There's no surprises there between the link of dancers and Pilates.

So movement has always been a huge part of my life.

And I fell in love with Pilates as I was very lucky at a young age to experience it at a time when perhaps it wasn't well-known and popular.

Did you start this from scratch? Was it an existing publication that you bought? Where did it come from?

the feedback that you got from the conference?

Most certainly, one of the biggest themes was the business side of Pilates.

So I think people weren't sure whether there would be enough interest in that level or understanding of what you need to think about for your studio.

But what we found is that people are really craving it, just like you said, Saran.

And people also were very curious to hear what other people are doing differently to themselves.

even if they're not in the same style of Pilates that you're teaching, if they're doing something differently, you can still take those borrowed skills or transferable skills into your business, whether that's from a marketing standpoint, retention, operations, systems, you can really sort of apply that knowledge and learnings and mindset to your business.

So I think a lot of people got a lot from that.

You talked a lot about depth, but tell me a little bit more details about, you know, who's talking about what in what parts of the world, what are you seeing?