CJ Sinclair
CJ Sinclair is a UK-based Meta ads strategist and former business psychologist, founder of Vibing Social, helping e-commerce brands scale sales with ad psychology.
1
APPEARANCES
1
PODCASTS
Jan 1, 2026
Catherine ErdlyHOST
And while that sounds overwhelming, there's actually a real opportunity here for smaller brands.
CJ SinclairGUEST
The biggest, biggest change is that the whole algorithm has shifted and changed, essentially.
CJ SinclairGUEST
So pre-2025, we were really focused on our targeting, you know, and we were being super niche with our interests.
CJ SinclairGUEST
So if you had a, I don't know, kids food brand, you would be targeting parents of toddlers or women between these ages and being very, very specific.
Catherine ErdlyHOST
Which brings us to creative, because this is where I see a lot of product founders getting stuck.